As a copywriter and marketer with over 25 years’ experience, I know how important it is to get the right message to the right audience to make a sale. For years I just called it marketing, then the internet came along. Nowadays, they call it content marketing.
The same principals apply. But it’s a different playing field. And there are several moving parts involved.
Firstly, I’m a storyteller
It doesn’t matter if you are selling coffee to office workers, or professional services to government departments, you have a story to tell and you need to craft the words to tell it so your audience takes the action you want. It’s called copywriting.
That’s where I can help. I love writing. And I love it when clients say things like:
Mel, your first draft was a work of art.” Melissa Lickfold, Property Manager, Weipa Real Estate
That’s almost better than getting paid. Almost.
I’m a strategist
But knowing how to write isn’t enough. Knowing who you are trying to connect with, why they should care, and how your business solves their problem . . that’s the secret sauce.
Which is why I take a very strategic approach to the craft of copywriting.
It’s not about advertising your business. It’s about being liked. You’ll never grow your business unless people trust and respect you, and believe in what you have to say.
And the best way to do that is to produce consistently relevant and entertaining content that smacks them between the eyes with its usefulness and value, and compels them to take the action you want over time.
It’s about understanding how and where to connect with them. It’s the way your content makes them feel and, ultimately, do.
So I start by asking you lots of questions, and maybe challenging your assumptions.
I’ll work with you to really understand your business, and then craft the words to captivate your audience and create loyal customers.
But wait. . .there’s more
Over the years I have honed my research skills (essential for a writer), and worked closely with web developers, printers and graphic designers in the creation of websites, blogs, ads, emails, landing pages, brochures, newsletters and more. This means I can not only write your content, but also fully coordinate the design, and production of your online – and offline – presence at the same time.
I make it all happen, while you grow your business.
Sounds good? Then get in touch right now, and let’s get this ball rolling.