Hello. I’m Mel Wicks.
A content marketing strategist, copywriter and all round problem-solver for snowed-under business operators like you.
I’ve been in this game for over 25 years. I’ve worked in advertising and the media. I’ve been a marketing manager for a multi-million dollar development company, a marketing and business consultant, and a freelance copywriter. I’ve worked with clients across many industries, not-for-profit organisations and all tiers of government.
And in all that time, nothing’s really changed. The fundamentals of marketing are still the same, but the goal posts have moved. A lot.
It’s called the internet.
It’s revolutionised the way we communicate. It’s created marketing opportunities we’ve never had, and pulled down barriers that once held us back.
But it can be frustrating and time-consuming to find the right words to make people care about your business. And even if you did have time to write beautifully crafted and persuasive marketing messages, what do you do with them?
Blogs, websites, social media, landing pages, email campaigns. . .it can be overwhelming.
Plus, you need a level of technical know-how that’s downright scary. And it’s constantly changing. (Why do those geeks on their bean bags keep doing that?)
You just want to grow your business, right? You want people to visit your website or blog and say “Wow! Sign me up!”
But that means setting aside everything else to conquer the mystifying world of copywriting and online marketing. Who’s got time for that?
And bingo! There’s your problem.
Or possibly not. . .
Relax. Your marketing problems are over.
Sometimes it’s a matter of taking a couple of deep breaths and saying “Why I am doing all of this? What do my customers actually want, can I deliver it, and how can I get their attention?”
Helping you find the answers to these questions is where I come in. Crafting the words to attract the right audience, and convert them from strangers into loyal customers, is what I do.
That’s my mission. To help people exactly like you find the spark that ignites your story, and to create content that compels your audience to take action. So you can grow your business the way you’d always imagined it.
I’m your marketing problem solver.