by Mel Wicks | Mar 21, 2023 | Content Marketing, Freelancing, Writing
Are you feeling the heat from the AI writing revolution? Are you worried your clients might ditch you for a fancy-pants AI assistant like ChatGPT? And for heaven’s sake. . .how are you supposed to make money with ChatGPT when it’s stabbing you in the back? You may as...
by Mel Wicks | Apr 25, 2021 | Content Marketing
(This post was written to help my clients. But it’s just as relevant for fellow content writers who struggle with the perennial problem of a poorly written freelancer’s brief. Please feel free to use this 5-step formula to create your own briefing...
by Mel Wicks | Jun 6, 2020 | Content Marketing
Let me guess. You’ve got a great little business, but it’s not growing the way you’d hoped. In fact, some days it feels like you’re stuck in reverse, while the competition races past on the new digital highway. What you need is a full-throttle, small-business...
by Mel Wicks | May 2, 2018 | Content Marketing
Dear Telstra, I had to write. You see, your SmarterBusiness™ newsletter popped into my inbox the other day. While ‘The Definitive Guide to Selling Online’, isn’t a world beating headline, the word ‘definitive’ gets me every time, so I opened it. And 2 minutes later I...
by Mel Wicks | Nov 21, 2017 | Content Marketing
I bet you’ve been through that USP exercise. You know the one. USP stands for Unique Selling Proposition, and every marketing graduate in recent decades has been taught that if you position your business to focus on the one thing that makes it better or different...
by Mel Wicks | Sep 15, 2017 | Content Marketing
Can I really make this claim? Are there really guaranteed ways to boost your bottom line? Absolutely! And they’ve got nothing to do with increasing your prices or slashing overheads. They have everything to do with you and your likeability. Let me start by...
