FOMO Marketing Techniques

2,250-word blog post, written as a Ghost Post for Sendlane, an email and SMS automation and marketing company.



We’ve all heard of FOMO*, right? (*Just in case, FOMO is the ‘fear of missing out’.)

It can range from checking your social media every 10 minutes to chronic anxiety at the thought of missing the hottest party in town.

Maybe you’re wondering right now if everyone else has discovered another post on FOMO marketing that you should be reading instead?

Chill out! You’ve come to the right place and you’re not going to miss a thing.