Underart Gallery

A 7-page website for a retail and online store selling quirky handmade jewellery, big bold artworks, colourful ceramics, and playful sculptures

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Underart Gallery is an exciting art space and eclectic gift store in the heart of Cairns, Tropical North Queensland. When I was called in by owner, iefje Boissevain, I knew this wasn’t going to be a regular writing job for a retail website.  The shop is a reflection of iefje’s quirky style and back story, and her new website needed to ooze her character and personal warmth.