Where to start. . .
As a marketing strategist, story teller, writer and all round problem solver, my work isn’t easy to display on a website. Lots of it happens in brainstorming sessions and workshops with clients. Or just in my head, before the results magically form into juicy pieces of writing.
Like these few morsels:
Websites are the window to the corporate soul. They set the tone for your business, tell the story about your brand, and motivate people to take action. We all need one, so writing engaging and persuasive content is essential. Here’s a few I wrote recently: Urban Sync, Simply Hampers, Bike and Bird, Bryant Qld, RH Building Disputes Resolution. And one more, for good luck: Events NQ.
Blogs provide immediate and relevant content to your customers. You can add value to their lives, start a two-way conversation, and bring your brand’s personality to life. I have written posts and articles for BeaBetterBlogger.com, SmartBlogger.com and the former online magazine for writers, WriteHackr.com; and I write ‘ghost posts’ for email marketing and automation company, Sendlane.
I am also a graduate of the Guest Blogging Certification Program at SmartBlogger.com.
And in August 2017, I launched my new blog right here at The Craft of Copywriting. Why don’t you go ahead and sign up now, so you’ll be one of the first to know when a new post is published.
Every business needs to find its unique brand story. It should sum up the very essence of your business, the reason why customers should care and why your business deserves to grow. And it should weave its way through everything you do – your website, your brochures, your culture, the staff you hire. Everything. I have worked with several clients recently to develop their brand story. Click on the web pages to the right for a couple of examples.
Aah. . .my first true love! I relish the process of copywriting ads. It’s a subtle mixture of disciplined creativity, commercial strategy and psychology. And, trust me, if you think throwing together some words for your next ad is the same thing as copywriting, you need to play a game I like to call ‘Spot the Difference’:
I love clients who allow me to have some fun with their advertising, to show a human face in an otherwise corporate environment, and bring a little warmth to the brand. Bryant is a commercial builder with a community heart. The firm sponsors local theatre productions and festivals and I relish the challenge of bringing the two together while staying true to the brand (except of course when it came to Bryant’s sponsorship of Legally Blonde, when we just had to turn their corporate red to pink!)
And the rest
I have a morbid fear of boring you with too much information. If you have made it this far down the page, I am flattered. I will sum up the rest of my experience in a couple of easy sentences.
Corporate communications are as important to your business growth as websites, blogs, advertising, brochures, social media and other marketing content. Your brand story needs to be consistent in everything you do, not just the obvious stuff.
To that end, I am also an experienced writer of most other business communications, such as media releases, award submissions, presentations, case studies, individual and company profiles, and dry, technical planning documents.
They all require word-smithing. They all deserve the same care and attention as your marketing activities. And they could all benefit from the craft of copywriting.