Product Launch

Epson needed a punchy creative concept to promote their new Mono Ecotanks that print in black and white only – perfect for small businesses and doctors surgeries who use printers a lot, but don’t want to pay a high price for color printing technology and ink.

Blog post
Counter Cards
In Store Promotional Display
Print Ad
In Store Promotional Display


Only Need to Print in Black and White?

Epson’s Ecotank Mono Printers offer cartridge free printing at a fraction of the cost of color. So they’re good for the hip pocket and the environment (no more dirty old cartridges going to landfill).

The brief: Create a launch campaign concept and in-store promotional material that highlights the 2 main benefits – freedom to print mono only and environmentally friendly. 

Nothing says environmentally friendly and  black and white like a panda, a penguin and a zebra!