Epson needed a punchy creative concept to promote their new Mono Ecotanks that print in black and white only – perfect for small businesses and doctors surgeries who use printers a lot, but don’t want to pay a high price for color printing technology and ink.
Only Need to Print in Black and White?
Epson’s Ecotank Mono Printers offer cartridge free printing at a fraction of the cost of color. So they’re good for the hip pocket and the environment (no more dirty old cartridges going to landfill).
The brief: Create a launch campaign concept and in-store promotional material that highlights the 2 main benefits – freedom to print mono only and environmentally friendly.
Nothing says environmentally friendly and black and white like a panda, a penguin and a zebra!