Copywriting

Services

What exactly does a copywriter do?

I write the words that make your audience feel, think, nod in agreement, and – ideally – take a step closer to picking up the phone, or clicking the ‘buy now’ button.  That’s copywriting. Smart, strategic copy that pulls its weight.

From blog posts and emails to full-blown websites and more, I create content that sounds like you, speaks to your audience, and gets Google’s attention.

Whether you’re launching something new, refreshing your site, or just need someone to take the content burden off your plate—I’ve got you covered.

Blog Posts that rank and entertain.
I write blog posts that attract traffic, build trust, and keep your readers coming back. You get well-researched, personality-packed content that’s optimised for search and your brand voice.

  • Keyword-optimised (without being obvious)
  • On-brand tone and messaging
  • Topic suggestions, content planning & publishing support (if needed)

Websites that turn browsers into buyers.
Your website should tell your story, speak to your ideal client, and make them feel like they’ve found the one. I’ll help you say exactly what needs to be said—clearly, confidently, and persuasively.

  • Home pages that set the scene and tone for your site.
  • Competitor research to identify content gaps.
  • SEO and keyword opportunities.
  • Brand voice development (using EEAT principles).
  • Refreshing and editing existing sites.

Email campaigns that can’t be ignored
I write emails people actually want to open and then click through. Whether it’s a welcome sequence, sales campaign, or ongoing newsletter, I’ll craft messages that build relationships and drive action.

  • Welcome sequences
  • Product launches
  • Lead nurturing & re-engagement campaigns

Content Strategies: Know what to say, when, and where
If your content’s all over the place – or nowhere at all – I can help you find the best ways to show up online. We’ll look at your audience, brand, and objectives to create a custom roadmap that gets you unstuck and moving forward.

  • Customer research
  • Industry research
  • SEO opportunities
  • Content strategy and scheduling
  • Voice & messaging clarity

Got something else in mind?
I’m flexible. If it involves words, strategy, or digital content, I probably do it. Just ask. For example, here’re a few things I’ve written:

  • Ad campaigns
  • Social media posts, profiles & bios
  • Case studies
  • Brochures & flyers
  • Media releases and editorial
  • Award and grant submissions
  • Bid writing