Hi
About
Let me guess: You want to grow your business?
You want to show up on Google, make friends on your socials, and get people clicking. But who’s got time to master SEO, EEAT content strategy, and copywriting while running a business?
That’s where I come in.
I was in this game before Google was a verb.
For the last 12 years, I’ve been writing, refining, and building real-world content marketing skills.
During my career I’ve worked in advertising, the media, corporate marketing, and as a freelance copywriter for clients around the world. And over the years, I’ve come to recognise one big thing: The fundamentals of good marketing haven’t changed. But the platforms, algorithms, and customer expectations? They sure have.
That’s why I blend years of marketing insight with modern digital smarts—creating content that not only sounds like you, but also gets results.
Pro-level copy. Plain English. Real results.
When it comes to content that ranks, converts, and builds real trust, experience matters. I’ve spent over a decade writing for businesses across industries and time zones, and one thing’s become crystal clear: audiences (and Google) can spot cookie-cutter content a mile away.
AI-generated copy might be fast and cheap, but it lacks the nuance, lived experience, and human insight that turn casual readers into loyal customers. It just doesn’t sound like something you’d say, or share the kind of real-world lessons that have shaped your authority.
These days, Google is rewarding content written by people who actually know what they’re talking about and can back it up—what they call E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).
That’s exactly what a real human writer like me brings to the table. I don’t just fill space with keywords; I create content that reflects your voice, weaves in actual knowledge, and helps position your brand as a credible source in your niche. Whether it’s crafting in-depth blog posts, welcoming Home pages, or brand-building ad campaigns, I write to resonate with both search engines and real people.
If your competitors are still churning out AI-written fluff, there’s a real opportunity for you to build content that earns trust, ranks higher, and actually drives action.
And if that sounds like something you need, drop me a line or pick up the phone. I’d love to hear from you.
Aw, Shucks!
What can I say. This is a stellar piece of content. The level of detail, the tone of writing, the unique insights you’ve shared are fantastic. I’ve been struggling to find writers that understand what I’m looking for. But you smashed it here, Mel. Great job and thank you for putting 120% into this.
Mel, I do love your writing, and I’m so glad we found you.
This is great. It’s one of the best first drafts I’ve read in a long, long time. In fact, I don’t believe a second revision is necessary. We can go straight to graphics, and final edit.
The new website is great. . .love your work, Mel
Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.
The revised copy you sent through nails the message and tone! I felt excited and inspired by it. Knew you were the right person for the job!
You really have done an amazing job for me Mel. This was such a huge mountain to climb and you have turned it into a molehill.
My, you are so talented. I am blessed to have you on our team. I was really struggling to put together in my mind what a great press release would sound like for this release. I think you really nailed it. This is my feeling after reading it just once. You are so awesome.
